There is no sure-fire way to successfully design a great logo. But that’s the point of a good logo, it has its own unique twist and take on things. However, there is a criteria you can follow to assist you in getting there. Below you will find five steps to good logo design…
A logo should be Simple
Simple logos are often the most easily recognized, therefore the most effective when it comes to identities and branding. As a rule of thumb, I try not to design anything that someone couldn’t look at once and then sketch from memory later.
A logo should be Timeless
Good logos, and I mean really GOOD logos will transcend the test of time. As trends come and go, a timeless logo will stay relevant and recognizable. The most commonly used (and frankly the best example) is the Coca Cola logo designed in 1885 by Coca Cola founder, John S. Pemberton. Decades later, this logo is easily one of the most recognizable logos in the world.
A logo should be Transferable
As a brand and an identity, your logo will be on business cards, websites, merchandise, billboards, etc. You have to make sure your logo is designed to handle such a large responsibility. This means that it can portrayed in any color, it is simple enough to be displayed on clothing, as well as a large billboard.
A logo should Stand out
By “stand out” I do not mean neon colors and sparkles. A logo should be unique. It should be one of a kind and it should immediately identified with the company it was created for.
A logo should be Appropriate
You have one chance to make a first impression and you do not want your logo leaving viewers saying, “Wait. What?” Your logo should accurately portray the vision and mission statement of your company. What industry are you in? What do you offer? How will you be perceived? These are all good ideas to keep in mind when bringing your company to life.
Logos & Design 